Countywide

Metro committee weighs $2.87 million increase to transit advertising contract

The added money would raise GP Generate's contract for Metro advertising and communications work to $4,451,213.

Metro· posted Jun 3Spending$2.9M

Metro would spend $2,871,750 more on advertising and communications meant to build ridership and its brand, raising the contract total from $1,579,463 to $4,451,213. The item goes to Metro's Operations, Safety, and Customer Experience Committee before the Board acts on the contract first awarded in January 2025.

What happens next

Committee consideration ahead of a Metro Board vote

Named in this record
Metro
Metro

Photo: Steve Hymon/Metro, Public domain, via Wikimedia Commons

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